Search Trumps Stats

In a recent post on Gaping Void, Hugh MacLeod returns some of the love Google showers on his projects.

Back when I was new to this whole internet thing, I would check my stats at least once a day. Now I’m lucky if I check them once a week, tops. Stats don’t really tell you that much.
My new metric of choice is how well Me and Thomas’ Savile Row business is doing on Google.
Where are the next generation of $4000 suit customers finding out about Savile Row? Fashion mags? Books? Hardly. They’re finding out via Google and Yahoo and MSN.

When you type “Savile Row” into Google, English Cut is the top response. This is more proof that frequently updated web sites CREATE Google juice. Stale brochureware sites do not.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.