Kent Lewis, President of Anvil Media, is Portland’s search engine marketing expert. More than one source has shared this insight with me since arriving on these mossy shores. It’s not a topic I know a great deal about, but its one that a bunch of clients with tightening budgets want to understand.
Kent shares his take on the Portland Ad Fed blog:
For agencies out there that are struggling through the economic downturn, I encourage you to shore up your client relationships by taking a deeper look at online marketing strategies, and how they integrate into the traditional marketing mix. Highly measurable, low-cost marketing campaigns are in great demand, and search engine and social media marketing are a natural solution.
Social media marketing, on the other hand, is a topic I know well. I must say, the fact that social media marketing is affordable and growing faster than kudzu on a hot day in Macon, is somewhat comforting.
