Search + Social = Success

Kent Lewis, President of Anvil Media, is Portland’s search engine marketing expert. More than one source has shared this insight with me since arriving on these mossy shores. It’s not a topic I know a great deal about, but its one that a bunch of clients with tightening budgets want to understand.
Kent shares his take on the Portland Ad Fed blog:

For agencies out there that are struggling through the economic downturn, I encourage you to shore up your client relationships by taking a deeper look at online marketing strategies, and how they integrate into the traditional marketing mix. Highly measurable, low-cost marketing campaigns are in great demand, and search engine and social media marketing are a natural solution.

Social media marketing, on the other hand, is a topic I know well. I must say, the fact that social media marketing is affordable and growing faster than kudzu on a hot day in Macon, is somewhat comforting.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. You know where I stand on Social Media.
    But devil’s advocate here for the sake of discussion, while SM might be affordable, are there tangible results that can be regularly extracted to prove its worth in a marketing plan/strategy? Can it survive a spending cut? After all, in any downturn, advertising is more scrutinized than ever.
    We must challenge ourselves to prove its worth and spend…somehow…if we intend to keep SM advertising (not just usage) growing.

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