Ad Age looks at how many consumers choose to interact with brand websites. The numbers are pretty outstanding, at least in the examples given.
Corporate and brand websites — once derided as “brochureware” in a digital marketing world that quickly moved to sexier applications — are getting a rehabilitation of sorts as their traffic numbers vie with those of many consumer sites in the web’s long tail.
Such package-goods marketers as Procter & Gamble Co. and Unilever don’t sell many products directly online. Their low-cost, low-involvement brands tend not to generate much search. Yet the websites of P&G and Unilever now reach nearly 6 million and 3 million unique visitors, respectively, in the U.S. each month, according to ComScore Media Metrix.
The artcile goes on to point out that monthly web audiences for P&G and Unilever brands now easily swamp the audiences of many magazines, cable and syndicated TV shows where they advertise.