Score One For The Commodore

from AdAge: WPP Group’s J. Walter Thompson today said it has named Ty Montague executive vice president and chief creative officer and co-president of its New York office, a move that is meant to infuse the old-line agency with a jolt of nontraditional marketing energy.
Mr. Montague, 41, comes to JWT from independent Wieden & Kennedy, New York, where he was co-executive creative director and was one of the brains behind “Beta-7,” a Blair Witch Project-esque four-month campaign for the Sega ESPN NFL video game.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.