Score One For The Commodore

from AdAge: WPP Group’s J. Walter Thompson today said it has named Ty Montague executive vice president and chief creative officer and co-president of its New York office, a move that is meant to infuse the old-line agency with a jolt of nontraditional marketing energy.
Mr. Montague, 41, comes to JWT from independent Wieden & Kennedy, New York, where he was co-executive creative director and was one of the brains behind “Beta-7,” a Blair Witch Project-esque four-month campaign for the Sega ESPN NFL video game.

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