Scoble Scolds

Tom Raftery has kindly condensed Robert Scoble’s missive on his employer’s need to make changes.
Here’s what Scoble wants:

-A guaranteed Terabyte of Internet-based storage space for EVERYTHING and for EVERYONE running Windows in the world.
-Buy every [Microsoft] employee a top-of-the-line Dell machine with dual monitors running Windows Vista. And do it now.
-Change employee behavior through public compensation change logs.
-Get rid of corporate speed bumps.
-Force marketers to explain their decisions — in public on their blogs.

I do not know Microsoft well enough to gauge the rightness of these ideas. What I can say is I admire Scoble for having the balls to speak his truth, and I admire his employer for letting it fly.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.