Toyota is going artsy to promote its new 2012 Scion iQ.
Take a look:
There is a lot more to see at ScionAV.com, which is a textbook content marketing play.
By David Burn
Toyota is going artsy to promote its new 2012 Scion iQ.
Take a look:
There is a lot more to see at ScionAV.com, which is a textbook content marketing play.
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
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