Schwag Man Shoots…And He Scores!

You gotta love the net. I mean, where else are you going to find a report on a guy who sent letters to 100 consumer goods companies asking for free merch?
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The 39 Dollar Experiment was Tom Locke’s attempt to test the corporate generosity waters. Most companies said no, but several said yes. Burt’s Bees provided a free stick of lip balm. Carma Labs provided a free jar of Carmex. Stash sent nine free tea samples. Eden Foods sent free pasta, tea and soymilk. Pepsi sent a free pen, pencil and stickers. And Mercedes Benz sent a free keychain.
Note, the stingy bastards got no play here. It pays to be generous.
[via Consumerist]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.