Schools Look To Alums In Ad Game For Much Needed Help

According to Ad Age, some universities are getting creative with their spots that run during NCAA football and basketball games. Stanford, for one, hired Dailey & Associates of West Hollywood to produce a TV campaign. The agency’s three-spot campaign looks at the world-changing inventions developed at the college through a humorous lens.
Bruce Miller, president of Dailey and a Stanford business-school grad, said the agency came up with the campaign after a study of what other universities were doing with their free air time.

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