Schick(r) Quattro(r) Get Experimental Video Contest

I’ll probably never get a press release from Schick(r) eve(r) again. But when a press release shows up in you(r) mailbox with the following:

Schick(R) Quattro(R) Do Not Reply (SchickQuattro@energizer.com)
to shartley@adpulp.com,
date Wed, Feb 27, 2008 at 8:19 AM
subject Schick(r) Quattro(r) Get Experimental Video Contest

It is kind of hard to not be distracted by the use of the (R) or is (r) and is just begging for the legal ® requirements to be made fun of. But here is the skinny:

Schick® Quattro® wants you to GET EXPERIMENTAL with your fly look today! Upload a video to www.YouTube.com/Schick that demonstrates how a smooth or finely sculpted look, achieved with the NEW Schick® Quattro® Titanium and Schick® Quattro® Titanium Trimmer, gives you the mojo to go places guys have only dreamed of going. You can win $25k and 15 minutes of fame.

Bette(r) yet, be the first to put together a video, submit to the Schick YouTube contest site and find a way to sneak in several uses of the simplified (r) or (R) and not ® AND get a mention of adpulp.com in it; Drop us the video link and we’ll give you your 15 minutes with a tasty feature and link to your site or company.
Good thing it is Wednesday and not Thu(r)sday. Happy rest of the week.

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About Shawn Hartley

Creative technologist by day. Bowling instructor at night. VP at Corporate 3 Design in Omaha. Proud father and husband.