Scaling Mountains And Toppling Dams–It’s All In A Day’s Work

Patagonia founder, Yvon Chouinard, appears in this commercial for the American Express Members Project, a new partnership with social-action network Takepart.com.

According to Patagonia’s blog, The Cleanest Line, the commercial was filmed in and around Ventura County by Oscar-winning cinematographer, Robert Richardson, and directed by Scott Hicks.
Chouinard is donating all proceeds he receives from the commercial between these five environmental groups: Conservacion Patagonica, Atlantic Salmon Federation, Freedom to Roam Coalition, Native Fish Society and Save our Wild Salmon.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.