Scaling Mountains And Toppling Dams–It’s All In A Day’s Work

Patagonia founder, Yvon Chouinard, appears in this commercial for the American Express Members Project, a new partnership with social-action network Takepart.com.

According to Patagonia’s blog, The Cleanest Line, the commercial was filmed in and around Ventura County by Oscar-winning cinematographer, Robert Richardson, and directed by Scott Hicks.
Chouinard is donating all proceeds he receives from the commercial between these five environmental groups: Conservacion Patagonica, Atlantic Salmon Federation, Freedom to Roam Coalition, Native Fish Society and Save our Wild Salmon.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.