Say Again?

Chrysler doesn’t just make cars. ChryslerListens.
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According to Ad Age, Chrysler also reframed the focus group, presumably while listening, calling it “on-demand customer collaboration” instead.
Bold moves.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.