Say Again?

Chrysler doesn’t just make cars. ChryslerListens.
According to Ad Age, Chrysler also reframed the focus group, presumably while listening, calling it “on-demand customer collaboration” instead.
Bold moves.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.