Savvy Shoppers Search Smart Phones, Gain Confidence About Their Purchase Decisions

The Google is a big believer in the future of mobile and mobile advertising. Naturally, the nerds have the data to back up their enthusiasm (and a video presentation of the data set).

70% of us use our smart phones while inside the store (to check price, get product details, etc.) And 42% of us who see a mobile ad, click on it. Yet, 79% of “top advertisers” don’t have a mobile optimized site. Crazy.

ReadWriteWeb read the report and notes that more people (81%) said they “browse the Web” on their hand-held device versus relying on an app. Clearly, the most important app on a smart phone is the Web browser.

It might be a good idea to stop what you’re doing and look at your company’s web site on a smart phone now, then ask to see it on your co-workers’ smart phones. Are you pleased with what you see there?

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Sean Peake

    My BS detector just red-lined

    • David Burn

      Tell us more. You don’t trust the numbers?