Saving Energy Saves You Money

U.S. Department of Energy and the Ad Council today launched a national consumer education campaign to help consumers save money on utility bills. Created pro bono by Austin-based advertising agency GSD&M, the public service advertisements aim to help consumers save money on their energy bills by doing things such as sealing leaks in their homes and using energy efficient products.

The PSAs direct homeowners to energysavers.gov, where they can find tools and information to help them make their homes more efficient.

“Americans spend about $2000 per household on energy every year — but many of them could save a few hundred of that without changing their lifestyle,” said Energy Secretary Steven Chu.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.