Saturn Asks That We “Rethink American”

I’m posting this print ad for Saturn’s Aura because what they’re saying here is key to the resurgence of the American car market. Simply “Buying American” is not sufficient when the product is inferior. Then one’s patriotism and concern for American labor actually costs a great deal, unnecesarily.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.


  1. Yes, convincing folks of simply “Buying American” is not sufficient, the US auto industry really needs to learn this lesson here.

  2. Fantastic. Deutsch usually punts–on every down–but they actually did something of value here.
    And by “they” I mean the creatives.
    And by “creatives” I mean whoever wrote it.

  3. and to think, i got hosed for writing this (among other truisms) in my book a while back. (but not by u guys. lol)