Saturn Asks That We “Rethink American”

June 17, 2007 By David Burn 3 Comments

I’m posting this print ad for Saturn’s Aura because what they’re saying here is key to the resurgence of the American car market. Simply “Buying American” is not sufficient when the product is inferior. Then one’s patriotism and concern for American labor actually costs a great deal, unnecesarily.

Filed Under: Brands

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

http://www.guerrillacomm.com Propaganda Minister

Yes, convincing folks of simply “Buying American” is not sufficient, the US auto industry really needs to learn this lesson here.
dan

Fantastic. Deutsch usually punts–on every down–but they actually did something of value here.
And by “they” I mean the creatives.
And by “creatives” I mean whoever wrote it.
http://www.knockthehustle.com hadji

and to think, i got hosed for writing this (among other truisms) in my book a while back. (but not by u guys. lol)