Santa Wrestling

Sell! Sell! in London is helping Fentimans, the independent Hexham-based soft drinks company, tug Coca-Cola’s long white beard this Christmas.
Santas.jpg
illustration by Steven Noble
Created by Sell! Sell!, the ad depicts an old-fashioned illustration of a Fentimans Santa wearing the colours of Curiosity Cola and workman’s boots standing victorious over a chubby Father Christmas lying prostrate and dressed in his customary red outfit much championed and featured by Coca Cola.
229x915+Fentimans+Poster.jpg
Vic Polkinghorne, creative director of Sell! Sell!, commented “Fentimans make great soft drinks but they’re in a market that’s dominated by big brands and heavy spenders. To make their budgets work as hard as possible they need something cheeky or provocative to help them cut through the blizzard of Christmassy nonsense that’s spewed forth at this time of year”.
By the way, “Reet” is Northern English slang for “right.”

I started drinking Fentiman’s earlier this year at Meat Cheese Bread in Portland and I have to say I’m hooked on this brand’s botantical, effervescent soda. If you haven’t had one, try one. Fentiman’s is that good.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. To whom it may concern:
    I was just wondering if I could get a “credit” somewhere
    in the “Santa’s Wrestling” illustration since I’m the illustrator that did the final artwork…
    Respectfully,
    Steven Noble
    Here’s my link:http://www.stevennoble.com/v/Ad_Campaigns/Fentiman_s-Fighting-Santas-.jpg.html