Samantha Wouldn’t Put Up With This Treatment

American actress, Sarah Jessica Parker, is helping Unilever sell soap. But Orthodox Jews in Tel Aviv aren’t having it. Within 24 hours of the billboard’s unveiling, Unilever was contacted by one of Israel’s senior rabbis with a threat that if the offending image was not removed, then the ultra-Orthodox community would receive orders to boycott the company’s products.
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A compromise seems to have been struck. The “Sex In The City” star has had her shoulders covered and her patented short dress considerably lengthened.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.