Fast Company is rehashing some old articles to make up a year end feature called, “Top Ten Creative Minds of 2006.” Rosemarie Ryan and Ty Montague of JWT, profiled in June, made the cut.
It’s a long piece, so I’ll just offer one small bit that I like. It’s about Montague’s first meeting with Kimberly-Clark’s new president of North American Family Care, Mark Scott. Montague related his philosophy of advertising as postmodern storytelling–how good campaigns shatter a narrative into a million pieces, then scatter the fragments across TV, print, the Web, the street, anywhere.
According to the Fast Company account, Scott said, “I’d like one of those, please!’
Ryan And Montague Conduct JWT’s DNA Transplant…Receive Accolades From Business Press
Filed Under: Ad People
About David Burn
Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.