Ryan And Montague Conduct JWT’s DNA Transplant…Receive Accolades From Business Press

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Fast Company is rehashing some old articles to make up a year end feature called, “Top Ten Creative Minds of 2006.” Rosemarie Ryan and Ty Montague of JWT, profiled in June, made the cut.
It’s a long piece, so I’ll just offer one small bit that I like. It’s about Montague’s first meeting with Kimberly-Clark’s new president of North American Family Care, Mark Scott. Montague related his philosophy of advertising as postmodern storytelling–how good campaigns shatter a narrative into a million pieces, then scatter the fragments across TV, print, the Web, the street, anywhere.
According to the Fast Company account, Scott said, “I’d like one of those, please!’

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. can anyone tell me one interesting thing jwt new york has done in the last year? i dont get it. they must have a very good pr person.

  2. the new media multiplatform game is the easiest talking pt in the business.