Ryan And Montague Conduct JWT’s DNA Transplant…Receive Accolades From Business Press

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Fast Company is rehashing some old articles to make up a year end feature called, “Top Ten Creative Minds of 2006.” Rosemarie Ryan and Ty Montague of JWT, profiled in June, made the cut.
It’s a long piece, so I’ll just offer one small bit that I like. It’s about Montague’s first meeting with Kimberly-Clark’s new president of North American Family Care, Mark Scott. Montague related his philosophy of advertising as postmodern storytelling–how good campaigns shatter a narrative into a million pieces, then scatter the fragments across TV, print, the Web, the street, anywhere.
According to the Fast Company account, Scott said, “I’d like one of those, please!’

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • bbbg

    can anyone tell me one interesting thing jwt new york has done in the last year? i dont get it. they must have a very good pr person.

  • bbbg

    the new media multiplatform game is the easiest talking pt in the business.