Rupe Shares His Thoughts On Media Today

Sky News political editor David Speers talks to News Corporation chairman and CEO Rupert Murdoch about paywalls, politics, and more.

One of the highlights of the interview comes early (around the 2:30 mark) where Rupe talks about his plan to remove News Corp. content from search engines.
He argues, “What’s the point of having someone come occasionally who likes a headline they see in Google, come to us? Sure we can go out and say we have so many millions of visitors and so on. The fact is, there’s not enough advertising in the world to go around and make all the Web sites profitable. We’d rather have fewer people come to our Web site but paying.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.