Rupe Belittles Facebook In Cannes

When your brand is number one, never acknowledge the runners up. This is a long-standing rule of marketing. But one that Rupe willfully broke at Cannes.
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According to Brian Morrissey of Adweek, Rupe dismissed the online service as little more than “a directory.” He said the attention lavished on Facebook is not in line with the challenges it has faced in building its audience into a sustainable business.
“They’ve not monetized as well as us,” he said. “They’ve done a great job of being the flavor of the month the last six months of last year.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.