Rupe And Balmer Sharpen Their Google Darts

Rupert Murdoch’s News Corporation is in talks with Microsoft about joining in its contested bid for Yahoo, a move that could result in the union of Yahoo, Microsoft’s MSN and News Corporation’s MySpace. The New York Times calls the three-headed beast “a behemoth that would upend the Internet landscape.”

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

  • Tom Messner

    I saw a spec book once a long time ago.
    Had a headline in it:
    HOW TO WRITE A GREAT HEADLINE
    Body copy said:
    That’s how.
    So long ago I don’t remember who it was or whether he or she was hired.