Running The Agency Numbers

According to Ad Age’s annual U.S. Ad Agencies Ranked By Revenue report, 537 U.S. ad agencies reported income in excess of one million dollars last year.
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I must admit I’ve always enjoyed looking at this report. It’s simple in structure, but it offers lots of things to ponder.
“Are these real numbers?” is one thing I ponder. I also like to read all the names and wonder what type of firms lurk behind them. Initials only doesn’t offer much to go on. Whereas names like Avrett Free Ginsberg or Duffy & Shanley give a hint. Then there are the creative names like Periscope and Modernista.
Naturally, I also take note of the US headquarters column. Get past New York City at the top of the list and find cities like Akron (home of Malone Advertising), Oklahoma City (home of Ackerman McQueen), Little Rock (home of Cranford Johnson Robinson Woods) and El Paso (home of Sanders/Wingo). All good candidates for AdPulp’s “Agencies in Strange Places” series.
Finally, it’s daunting to think of starting one’s own agency. At the same time, consider that 537 teams made more than a mil last year. Just in the ad agency category. There are many more agencies making good money in marketing services, digital, direct, search, promotions, healthcare, multicultural and media.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.