Rubel’s Rules

Steve Rubel of Micropersuasion has given marketers a new list of Commandments, based on how he sees the rise of participatory media forever altering the playing field.

Here are the 10 commandments for public relations professionals as I see them in the Golden Era of Participation

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.