RU Ready 4 Sweet Coffee?

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Coffee Fool has some brilliant copy on their home page. Here’s how it begins:

Oh I am sorry. What did I do? Ever since putting The Coffee Fool online, I have been beaten regularly by customers for clueing them into the secret on ‘fresh’ coffee.
Why?
Because they can no longer stand the taste of coffee they get at work, gas stations, even… coffee stores – in a world of stale coffee, they are ruined on our fresh.
So if you happen to be a newbie to The Coffee Fool and want to keep your coffee innocence intact – look away. Otherwise, here comes the knowledge (read as sales pitch) that may very well ruin you too.

[via Caterina]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.