RSS Reader For Mac Gobbled Up

NewsGator Technologies, Inc., the leading RSS platform company, has acquired NetNewsWire, the leading RSS reader for Mac OS X. NewsGator also announced that NetNewsWire will integrate tightly with the NewsGator Online synchronization platform. Brent Simmons, the creator of NetNewsWire, will be joining the NewsGator team as a product architect.
“Many of our online customers who are Mac users have asked if we had plans to extend our product platform to the Mac desktop,” said Greg Reinacker, founder and CTO of NewsGator. “NetNewsWire is the dominant RSS application for the Mac OS, and was an obvious choice for us. We’re very excited to integrate our advanced synchronization and other capabilities into the product and roll it out to our combined customer base.”
“After hearing so many NetNewsWire users ask for synchronization – not just between copies of NetNewsWire, but with their PDAs, with newsreaders on Windows, with a browser-based service – we thought about how to make this happen, and found that NewsGator had the technology already in place,” said Brent Simmons. “But they didn’t have a Mac client! So it was a perfect fit, and we couldn’t be more excited.”
As part of this deal, existing NetNewsWire full-version customers will receive a free 2-year paid subscription to NewsGator Online.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.