RSS Killers On The Loose

Wired: Blog addicts overwhelmed by information may have found their savior.
Memeorandum, which started with a focus on political blogs in 2004 and launched a technology version just weeks ago, aims to be the automated newspaper of the online world.
It attempts to solve the problem of information overload with a few smart algorithms that constantly track the hot topics in tech and politics blogs.
Memeorandum isn’t the only site trying to make sense of the real-time web. Others like digg, reddit, del.icio.us, newsmap and Blogniscient have similar goals, but many of these rely heavily on users voting on or submitting stories.
Memeorandum also has a fan in Nathan Torkington, an O’Reilly Media editor.
“Memeorandum is as much about aggregating reader intelligence as it is about aggregating articles,” Torkington said in an e-mail. “It’s a great step toward a tool that can turn a flood of grapes into a trickle of fine wine. Google News aggregates the editorial judgment from newspapers, but Memeorandum treats blogs and newspapers equally, which means it’s tapped into the collective zeitgeist of the net.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.