RSS Ads Get Clicked

Adweek: Users receiving RSS feeds are much more likely to click on feed advertising than regular Web ads, according to a new study.
Pheedo, a San Francisco company that helps publishers put ads in their Really Simple Syndication feeds, found that RSS ads received a 3.2 percent to 8 percent click-through rate during a study of traffic during the fall. Banner ads typically receive a click rate of less than 1 percent.
The best-performing RSS placements, Pheedo found, were stand-alone ads that represented the entire post, rather than embedded ads placed below editorial content. Standalone ads were clicked 8 percent, compared to .85 percent for the embedded approach.
Pheedo said the highest RSS ad click rates were gained by placing ads in every other post, a tactic it found three times more effective than one ad per post.
[In Related News] Pheedo and PRWeb have agreed to place press release headlines in Pheedo RSS ads.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://diablogue.typepad.com/diablogue/2006/02/feed_me.html Diablogue

    Feed me

    Increasingly the push v pull conversation is a non-starter with the advantages of RSS over email as an ongoing information distribution channel becoming evident. And while email will most certainly not disappear entirely as a marketing channel, strateg…

  • http://www.pheedo.com Dana VanDen Heuvel

    David,
    Thanks for the mention of the Pheed Read report! Please stay tuned to the Pheedo blog at http://www.pheedo.info, as we have a new report coming out soon!
    Regards,
    Dana VanDen Heuvel – Pheedo