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Royals And Rogues Alike Flock To The Golden State

July 11, 2011 By Leave a Comment

The Duke and Duchess of Cambridge arrived Friday in Southern California’s vacation playground.

California Tourism’s ad agency, Mering Carson, anticipated the royals arrival, by airing the following spot on July 1 in the US, as well as in Canada, England, Australia and New Zealand.

The commercial, “Royal Visit,” was produced by Beef Films. The Beef crew traveled by bus from Los Angeles to Palm Springs, Morro Bay, Paso Robles, Yosemite, Mammoth, Hearst Castle, Lake Shasta and Mendocino, covering 2,400 miles in 10 days .

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Filed Under: Creative Review, Directors, Travel/Tourism Marketing
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.