Royals And Rogues Alike Flock To The Golden State

The Duke and Duchess of Cambridge arrived Friday in Southern California’s vacation playground.

California Tourism’s ad agency, Mering Carson, anticipated the royals arrival, by airing the following spot on July 1 in the US, as well as in Canada, England, Australia and New Zealand.

The commercial, “Royal Visit,” was produced by Beef Films. The Beef crew traveled by bus from Los Angeles to Palm Springs, Morro Bay, Paso Robles, Yosemite, Mammoth, Hearst Castle, Lake Shasta and Mendocino, covering 2,400 miles in 10 days .

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.