Royals And Rogues Alike Flock To The Golden State

The Duke and Duchess of Cambridge arrived Friday in Southern California’s vacation playground.

California Tourism’s ad agency, Mering Carson, anticipated the royals arrival, by airing the following spot on July 1 in the US, as well as in Canada, England, Australia and New Zealand.

The commercial, “Royal Visit,” was produced by Beef Films. The Beef crew traveled by bus from Los Angeles to Palm Springs, Morro Bay, Paso Robles, Yosemite, Mammoth, Hearst Castle, Lake Shasta and Mendocino, covering 2,400 miles in 10 days .

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.