McDonald’s is investing in experiential marketing. The QSR chain will host a free, 10-city concert tour featuring emerging recording artists performing in select McDonald’s parking lots.
Consumers can view the concerts, check the tour schedule and buy concert T-shirts at McDLive. Fans can also can vote for their favorite artists. The musician or group with the most fan votes at the end of the tour will be featured in a McDonald’s advertising campaign next year.
McDonald’s is partnering with Yahoo Music and MTV on this program.
Ronald Rocks The Brand
July 30, 2007 By