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Ronald Rocks The Brand

July 30, 2007 By Leave a Comment

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McDonald’s is investing in experiential marketing. The QSR chain will host a free, 10-city concert tour featuring emerging recording artists performing in select McDonald’s parking lots.
Consumers can view the concerts, check the tour schedule and buy concert T-shirts at McDLive. Fans can also can vote for their favorite artists. The musician or group with the most fan votes at the end of the tour will be featured in a McDonald’s advertising campaign next year.
McDonald’s is partnering with Yahoo Music and MTV on this program.

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Filed Under: Experiential
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.