Romney Rhymes With Empty, And This Spot Shows Why

How many verbal and visual cliches can you fit into a 30-second spot?

“This isn’t the time to shrink…”
“It’s a time to stand in strength…”
“If we lock our arms together…”
You couldn’t write an emptier, more vacuous political commercial if you tried. All that’s missing are little blond kids waving flags.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. I have a better sound bite for ya…
    “Better get a bucket. I’m going to throw up.”
    Precisely how I feel about 99% of all the corporate-run figureheads attempting to pass themselves off as wanna be presidents.