Romney Rhymes With Empty, And This Spot Shows Why

How many verbal and visual cliches can you fit into a 30-second spot?

“This isn’t the time to shrink…”
“It’s a time to stand in strength…”
“If we lock our arms together…”
You couldn’t write an emptier, more vacuous political commercial if you tried. All that’s missing are little blond kids waving flags.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.