Rolling Stones To The Contrary

Amy, Cruise Director at Get Satisfaction explains the crowdsourcing concept as it applies to customer service:

Satisfaction is people-powered customer service for absolutely everything. More specifically, though, it’s a place where communities of customers come together to answer each others questions, share ideas with each other or with an organization, report and solve problems and generally talk about about what matters to them around these products or services.
When the organization or company is involved too it gives them a way to engage with their customers around the issues that matter to their customers most. Satisfaction provides a neutral playing ground where companies and customers can interact to everybody’s benefit.

[via BusinessWeek]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.