Roehm Leaves Bentonville In The Dust

Boy, if you thought DraftFCB was up shit’s creek before, you ain’t seen nothing yet. Because the key client decision-maker at Wal-Mart who gave the account to them has gone–after 9 months on the job. From Ad Age:

Ms. Roehm’s departure comes a little more than a month after the retailer handed its account to Interpublic Group of Cos.’ DraftFCB and its media partner on the pitch, Aegis Group’s Carat.
Her role in the review was closely watched as well as her willingness to get personal with agency executives vying for the account. Most notable was her spin in the Aston Martin of Howard Draft, chairman-CEO of the DraftFCB.

Would you have any respect for a love-’em-and-leave-’em marketing person like this? I mean, this chick told the 3 other agency finalists they lost the pitch right after they all walked out of an Eagles concert together.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. I was in the pitch. Met Julie (hot) and Sean, who also left this week. They were nothing like you’d expect from a Wal-Mart client. Sean was also a tremendously hip, good-looking, savvy guy. I find it interesting they left together. DFCB just got a tremendous body blow. So did Chicago in general. I give this relationship 1 year tops. Maybe less.