Robber Gets Big Idea From Ameriquest Spot

from Boston Globe: The first time he robbed a bank Timothy Connor just slipped a note to a bank teller. The next time, he slipped the note while nonchalantly talking on his cellphone, an act, police said, that mimicked a Super Bowl commercial.
His technique, police said, is similar to one used in an Ameriquest Mortgage Company commercial that debuted during the Super Bowl. In the commercial, a man talking on his cellphone at a convenience store tells the person on the phone that he/she is getting robbed, and the store clerk thinks the store is being robbed.
”Watching the surveillance tape, he mimicked that commercial exactly,” said Officer Michael McCarthy, a spokesman for the Boston Police Department.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.