Robber Gets Big Idea From Ameriquest Spot

from Boston Globe: The first time he robbed a bank Timothy Connor just slipped a note to a bank teller. The next time, he slipped the note while nonchalantly talking on his cellphone, an act, police said, that mimicked a Super Bowl commercial.
His technique, police said, is similar to one used in an Ameriquest Mortgage Company commercial that debuted during the Super Bowl. In the commercial, a man talking on his cellphone at a convenience store tells the person on the phone that he/she is getting robbed, and the store clerk thinks the store is being robbed.
”Watching the surveillance tape, he mimicked that commercial exactly,” said Officer Michael McCarthy, a spokesman for the Boston Police Department.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.