Road Trip To Reading!

Bills Khakis Pub on the ground floor of the haberdasher’s building in Reading, PA is the kind of experiential marketing idea I can get excited about.
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I love to see a brand anchored in physical space like this. That’s where real social networking can occur. And where customers and prospective customers can get a genuine feel for the company. By comparison, ads–trapped as they are inside a media vehicle–are woeful competitors.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://godsofadvertising.wordpress.com Steffan Postaer

    OMG-
    Bill used to work with me as a copywriter way back when at Leo Burnett. I remember him selling us his pants (not literally), going from cube to cube (yes literally). A great guy. A great product.
    -SRP