Road Trip To Reading!

Bills Khakis Pub on the ground floor of the haberdasher’s building in Reading, PA is the kind of experiential marketing idea I can get excited about.
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I love to see a brand anchored in physical space like this. That’s where real social networking can occur. And where customers and prospective customers can get a genuine feel for the company. By comparison, ads–trapped as they are inside a media vehicle–are woeful competitors.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.

Comments

  1. OMG-
    Bill used to work with me as a copywriter way back when at Leo Burnett. I remember him selling us his pants (not literally), going from cube to cube (yes literally). A great guy. A great product.
    -SRP