Rising Gas Prices Precipitate Executive Delusions

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General Motors CEO Rick Wagoner, in a foolish moment, told USA Today $4.00/gallon gas will not lead to fewer auto sales.

Despite the speculation about how high prices could run after the cutoff this week of BP’s Alaskan crude, Wagoner says he thinks vehicle sales are unlikely to nose-dive.
“We have actually been a little surprised how the market has held up through … $3-plus gas that we’ve had here over the past year,” Wagoner said Tuesday.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.