Righting the Writing

I’ve been contributing to AdPulp for almost two years now, and most of the time, I post things so hastily I’ll usually have to go back and fix an error or two.
Such is the world we live in, always pressed for time. As a result, I’m noticing more careless writing in the world. And being a copywriter, nothing bothers me more when clients do it:

I don’t mean asking for changes such as modifying an odd word or sentence, adding appropriate technical info, or moving some paragraphs around. On the whole, those are OK. I’m talking about instances when the client looked at what I wrote, opened up a new Word document, and began re-typing.
Clearly, it’s the one bugaboo that writers have to put up with more than art directors. Because clients can often ask for idiotic suggestions in designs or layouts, but they can’t whip out Quark or Photoshop and make it happen. Everyone, however, knows how to use a word processor.

Read more in my new column on TalentZoo.com.
How do you handle it when clients just want to go and re-write everything you’ve done? Should we really pay attention to the explosion of bad grammar seen in all forms of writing today?

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.