Right Out Of The Chick-fil-A Playbook

What is it about cows that lead advertising execs to treat them anthropomorphically?
Yes, there is a character blog attached to this effort.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Looks like a really creepy message from Don Corleone to me. But I’m not a fan of Silk anyway — it’s 8th Continent or nothing in my house.

  2. This is so good, I feel like throwing out the two cartons of Light Silk I bought last night.

  3. Margarita says:

    Oh barf.
    On behalf of all the wonderful, mostly quiet cows on our farm, I am offended by these vapid characterizations.