Right Out Of The Chick-fil-A Playbook

What is it about cows that lead advertising execs to treat them anthropomorphically?
AmandaCow.jpg
Yes, there is a character blog attached to this effort.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://www.orangeyeti.com Evan

    Looks like a really creepy message from Don Corleone to me. But I’m not a fan of Silk anyway — it’s 8th Continent or nothing in my house.

  • True

    This is so good, I feel like throwing out the two cartons of Light Silk I bought last night.

  • Margarita

    Oh barf.
    On behalf of all the wonderful, mostly quiet cows on our farm, I am offended by these vapid characterizations.