Rhubarb On The Mind

Wieden + Kennedy art director, technologist and writer, Matthew Carroll likes pie.
His pie chart may, or may not, indicate that it’s possible to live a healthy (but pie-centric) lifestyle while working at the pearl of the Pearl.
Another take-away is that Carroll likes pie. In a quick Twitter-then-email exchange Carroll said that “sometimes stupid ideas are the best ideas” and that he does not like cake.
“Never cared for it. Too spongey!”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. rhubarb?
    on his site he states his favorite fruit is rasberries.
    Because I am so indifferent to spelling anymore, –had i only gotten a job two or three years ago i would still care about my presentation. anyway, I smiled that that was spelled wrong..
    1623, earlier raspis berry (1548), possibly from raspise “a sweet rose-colored wine” (c.1460), from Anglo-L. vinum raspeys, origin uncertain, as is the connection between this and O.Fr. raspe, M.L. raspecia, raspeium, also meaning “raspberry.” One suggestion is via Old Walloon raspoie “thicket,” of Gmc. origin. Meaning “rude sound” (1890) is shortening of raspberry tart, rhyming slang for fart.
    Or possibly german from rapsen as in the tool: rasp. I think somebody made that up just beause it looks like a rasp texture.