Rethinking What Work Is And How Best To Get It Done

Tug McTighe of American Copywriter likes the new book, Rework, from 37Signals. He says it’s “absolutely the best book on making your business/creativity thrive (that) I’ve read since Seth Godin’s Purple Cow.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.