ReThinking The ReStore Pitch

Baldwin& has some strange ideas about motivating people to give household items to Habitat for Humanity’s ReStore.

Last time I checked, the ReStore wasn’t seeking used commodes. Gross. No, the ReStore is a great way to support Habitat via contributions of clothes, furniture, golf clubs, computers, etc. There are about 100 other ideas I’d explore before this one.
Of course, it’s better than a straight up retail pitch with no concern for the Habitat brand whatsoever.

DISCLOSURE: On occasion, I do pro-bono communications work for Habitat for Humanity of Collier County.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • kerry celestini

    I’ve been to 7 other ReStore’s and they all sold used toilets. They’re not gross, they’re clean, and what’s more, they’re not in the landfill.

  • http://adpulp.com David Burn

    Hi Kerry,
    I see you work for Habitat, so I’ll take your word for it. Thanks for your input.