REO Speedwagon Song Put To Pasture Good Use

The Martin Agency has found a way to make REO Speedwagon relevant again. There ought to be an award for such things.

Whoa, let’s run that tagline again. “Breakstone’s–the sour creamier sour cream that your other food loves.” There you have it, you don’t need to love it, so long as your other food loves it.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.