Remove Mud From Face: Award A Second Home

According to Rocky Mountain News, Centex Homes and the Denver Newspaper Agency have screwed up a promotion and caused a family that won a new home great sadness.
The article does a poor job of explaining the details of how the promotion went wrong. Apparently finalists in the contest were given a key to the home and more than one key fit the door.
The promotion’s official rules stated that in the event of a “malfunction,” a random drawing would determine the outcome. That secondary drawing has now taken place and a different winner has been announced.
“Who gives you a house, a brand new house, and then takes it away from you?” Veronica Baca said. “It’s unbelievable.”
[via Romenesko]
[UPDATE] ABC’s Denver affiliate also has the story with a few more details, but no clarification as to how the error occurred.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.