Lots of strange things happen in Adlandia, for it’s a place populated by strange (sometimes wonderfully so) people.
Chuck McBride, heretofore to be known as Chuck McBlood, is one of the indsutry’s more high profile oddballs. Yesterday he made a mock horror video, apperently in reaction to news that he would be leaving TBWA Chiat/Day to form his own firm.
Ad Age calls it “an innovative alternative to the standard-issue press release reassuring employees and marketer clients.”
Of course, it’s all just a big bad joke. No art directors nor copywriters were harmed in the making of this video. Reputations are another matter.
McBlood’s message–that he killed the agency that supports him and his staff–is meant to reveal the absurdity of that claim. Sadly, the absurdity of the video overpowers the cleverness of the rebuttal.
