Relationships Are Everything

DDB/NY was on the receiving end of unexpected news last week. Their $150 million car account peeled out and punched it to Minnesota without prior notice.
According to Stuart Elliot, “executives at DDB were told of Subaru’s decision to dismiss them over a lunch meeting today at the agency, which had been scheduled previously to discuss creative plans.”
The reason behind the change is a desire by Timothy J. Mahoney, senior vice president and chief marketing officer at Subaru of America, to work again with Carmichael Lynch. He had worked with the Minneapolis agency while general marketing manager at Porsche Cars North America.
The Porsche account, worth $40 million, is now at Cramer-Krasselt in Chicago.

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