Regardless Of Party, Voiceover Talent Get Plenty Of Green During Election Cycles

Man, if only I smoked 2 packs a day for the last 15 years, I’d have a pretty good voiceover voice. So how are voiceover artists doing? Some do very well in an election year.

The Hollywood Reporter looks at the money–and the party loyalties involved.

Once a voiceover artist works for one major political party, he or she is unlikely to get a call from the other. [Voiceover artist Pat] Duke says his Washington, D.C.-based manager told him during the lead-up to the current election cycle that “nobody can be switch-hitting anymore. They don’t want to hear your voice in a Republican ad.”

But Dave Sebastian Williams, who has done voiceovers for Republicans such as John McCain (he voiced some of the “Maverick” TV spots) and Newt Gingrich, says some of his colleagues “go both ways” but might not want to be outed. “Each job is a job,” he says. “And actors have to survive.”

With so many political commercials being done, for both broadcast and viral, I can’t say I could pick out a person’s voice unless I heard it on a demo tape once. But hey, if someone wants me to do voiceover work, I can do the “negative ad smug voice” as good as anyone.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://proudvoices.com/ Garrett

    i would agree with this. I’ve recently got some work supplying voiceover ads for a politician. Not going to name names. Now, i’m trying to figure out how i can go after this type of business.

  • http://www.mypromotionalpens.com/ promotional products

     I love voice over work. So interesting to see the people doing it.