Refresher Course

“This is a business that is changing like crazy, but Sullivan’s advice is timeless.” –Mike Hughes, President, Creative Director, The Martin Agency
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This updated third edition of Hey Whipple, Squeeze This by Luke Sullivan presents a real-world look inside the big agencies and examines the industry’s best and worst work – from the hilarious to the horrid. New chapters cover online, guerilla, and direct marketing as well as new case studies and tons of cool new examples of great work.
It’s available in stores first week of February or so, and “it’s a much better book than it used to be,” according to Sullivan. I remember the first edition being a good read, but I’ll take his word for it.
Amazon is accepting pre-orders now.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.

Comments

  1. This is my favorite ad book ever.
    Kudos to Sullivan for refreshing and updating it.
    Looking forward to the new version.