Refresher Course

“This is a business that is changing like crazy, but Sullivan’s advice is timeless.” –Mike Hughes, President, Creative Director, The Martin Agency
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This updated third edition of Hey Whipple, Squeeze This by Luke Sullivan presents a real-world look inside the big agencies and examines the industry’s best and worst work – from the hilarious to the horrid. New chapters cover online, guerilla, and direct marketing as well as new case studies and tons of cool new examples of great work.
It’s available in stores first week of February or so, and “it’s a much better book than it used to be,” according to Sullivan. I remember the first edition being a good read, but I’ll take his word for it.
Amazon is accepting pre-orders now.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. This is my favorite ad book ever.
    Kudos to Sullivan for refreshing and updating it.
    Looking forward to the new version.