Reebok Gets Star Athletes To Dance

Reebok wants athletes and their fans to “try the shoe with the energy boost.” Apparently, “its unique sole propels you forward and is designed to help reduce muscle fatigue in your shins.”

If you need a bit more motivation to Zig where others zag, here it is in the form of an eight-spot campaign from DDB Berlin and Psyop.

Each of the eight spots features a world renowned athlete in their own unique training regime wearing the new Reebok ZigTech sneaker.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.