Reebok Gets Star Athletes To Dance

Reebok wants athletes and their fans to “try the shoe with the energy boost.” Apparently, “its unique sole propels you forward and is designed to help reduce muscle fatigue in your shins.”

If you need a bit more motivation to Zig where others zag, here it is in the form of an eight-spot campaign from DDB Berlin and Psyop.

Each of the eight spots features a world renowned athlete in their own unique training regime wearing the new Reebok ZigTech sneaker.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.