Reebok Gets Star Athletes To Dance

Reebok wants athletes and their fans to “try the shoe with the energy boost.” Apparently, “its unique sole propels you forward and is designed to help reduce muscle fatigue in your shins.”

If you need a bit more motivation to Zig where others zag, here it is in the form of an eight-spot campaign from DDB Berlin and Psyop.

Each of the eight spots features a world renowned athlete in their own unique training regime wearing the new Reebok ZigTech sneaker.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.