Red Bull Drinkers Have Little Use For Advertising

October 17, 2005 By David Burn 2 Comments

I love first hand accounts like this. So without further ado, the real story from True at Beyond Madison Avenue.

When Target Audiences Attack
The other day I was driving on the highway to Chicago. I was behind a Red Bull Energy Drink promotional car, which is basically a modified compact car with a giant Red Bull can on top.

Then, a rusty pickup with two teen boys in the front seat comes barreling through the left lane, and pulls dangerously close to the Red Bull car. The passenger in the pickup throws an open Red Bull can at the Red Bull car, which bounces off and falls under my tires. And the driver of the Red Bull car, understandably freaked out, is swerving in his lane and honking his horn as the pickup speeds away at about 85 or 90 mph.
So, I’m wondering just how much Red Bull those guys in the pickup had been drinking.

Filed Under: Resistance

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.