Red Bull Drinkers Have Little Use For Advertising

I love first hand accounts like this. So without further ado, the real story from True at Beyond Madison Avenue.

When Target Audiences Attack
The other day I was driving on the highway to Chicago. I was behind a Red Bull Energy Drink promotional car, which is basically a modified compact car with a giant Red Bull can on top.
red_bull_1.jpg
Then, a rusty pickup with two teen boys in the front seat comes barreling through the left lane, and pulls dangerously close to the Red Bull car. The passenger in the pickup throws an open Red Bull can at the Red Bull car, which bounces off and falls under my tires. And the driver of the Red Bull car, understandably freaked out, is swerving in his lane and honking his horn as the pickup speeds away at about 85 or 90 mph.
So, I’m wondering just how much Red Bull those guys in the pickup had been drinking.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • denesh

    how do i get red bull to pay me for advertising on my car

  • anusarkar

    Its need for all human body.