Record Label Takes It Up A Notch

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Martin Cortez points to this outdoor board placed by Champaign, IL-based hip hop label, Up A Notch Records in the name of a fictional parents organization, Coalition of Responsible and Attentive Parents (C.R.A.P).
The label then encouraged a student group, Urbana Champaign Hip Hop Congress to deface their media placements, which was quickly done. Whether members of the student group feel like pawns, easliy manipulated by the savvy guerilla marketers at the record label, is not know at this time.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.