Reality Strips The Gloss From Magazines (Or Not)

In today’s Sunday Style’s section, the reality of fashion and popular culture magazines is exposed. What is found there may not please those looking for the fictional renderings recently made popular by books, film and TV.

Krishtine De Leon, one of six interns picked to star in an MTV reality series set at Rolling Stone, expected an office out of “Almost Famous,” the 2000 movie about the early-1970s heyday of the rock music magazine. “The type of place where people were doing copious amounts of drugs to get their stories in on time, hobnobbing with lots of celebrities, no real rules,” she said.
Instead, she found a workplace that was less like Woodstock and more like Wachovia bank. “It was like any other freaking office with cubicles,” Ms. de Leon, 24, said. “Very typical.”

Keeping with his magazine’s corporate identity, Jann Wenner describes reality television as “a very good marketing idea.” AdPulp’s complimentary translation: “Wow, free exposure for my brand…this is almost as good as the Summer of Love!”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Welcome the real world, folks. Cubicles and all.
    Ditto, ditto the dawning realization that many of the “consumers” winning the much-hyped, consumer-generated content contests actually come from the marketing landscape.
    Let’s be honest. Most “real folks” (as fine and decent as they are) haven’t a clue about what it takes to navigate the jump-through-hoops checklists clients hang around the necks of agencies.
    Yep. Reality bites, as they say. And that’s why CGC is a passing fad, not an answer.