Reality Creeps Into Car Ads

“If in the next year, you lose your income, we’ll let you return it.” That’s the gist of this Hyundai spot:

As you can see by the beginning of this clip, Goodby Silverstein & Partners produced the spot, as Hyundai’s AOR. But I’m very curious as to who had the idea of “give ‘em a chance to return the car” in the first place. It sounds like a great marketing idea. And while I’m sure there are a whole slew of restrictions on the offer, it does come across as empathic. It’s almost as if some marketers *understand* what consumers are experiencing right now–or could be facing later this year in a topsy-turvy economy.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.